CASE STUDIES & PROJECTS
My undergraduate degree in Marketing helped me to develop an understanding of advertising, consumer behavior, market trends, sales forecasts, international business and human resource management (to name a few). During this time I also furthered my communication, financial, analytical and leadership skills.
TOYOTA MEDIA PLAN
This project highlights an advertising proposal for Toyota. Contents include budgeting, advertising campaigns, media planning, creative strategy, competitive analysis, target demographics and more.
HARVARD BUSINESS CASE STUDY
My Seminar in Marketing Management class focused on weekly Harvard Business Case Studies, marketing reflections and daily discussion. This study focuses on calculating sales demand forecasts, the effects of different packaging options and pricing strategies.
CONSUMER BEHAVIOR RESEARCH
This research paper studies the psychological, cultural, and online website aesthetic factors that influence consumer buying.