SOPHIA | ELACQUA
Creative Portfolio
Zosh Case Studies.jpeg

CASE STUDIES

Live. Learn. Repeat. 

CASE STUDIES & PROJECTS

My undergraduate degree in Marketing helped me to develop an understanding of advertising, consumer behavior, market trends, sales forecasts, international business and human resource management (to name a few). During this time I also furthered my communication, financial, analytical and leadership skills. 

SUNY Oswego Graduation | Summa Cum Laude | May 2015

SUNY Oswego Graduation | Summa Cum Laude | May 2015


TOYOTA MEDIA PLAN

This project highlights an advertising proposal for Toyota. Contents include budgeting, advertising campaigns, media planning, creative strategy, competitive analysis, target demographics and more.

HARVARD BUSINESS CASE STUDY

My Seminar in Marketing Management class focused on weekly Harvard Business Case Studies, marketing reflections and daily discussion. This study focuses on calculating sales demand forecasts, the effects of different packaging options and pricing strategies.

CONSUMER BEHAVIOR RESEARCH

This research paper studies the psychological, cultural, and online website aesthetic factors that influence consumer buying.  

 
Education is the most powerful weapon which you can use to change the world.
— Nelson Mandela